3T’s of Email Marketing

Email marketing is one of the essential forms of direct marketing. 52% of US mobile phone owners use their cell phone for checking emails [6].  Here are some vital facts, tips, and tools that I have listed about email marketing as 3T’s: T1, T2, and T3.

T1: Tips and Stats

T2:  Tools for email marketing

  1. InfusionSoft [1]: Easy to use and fast to incorporate with a CRM. A brilliant automation tool for email marketing.
  2. GetResponse [1]: A favorite email marketing tool for small businesses. It integrates with Google Docs, Salesforce, etc.
  3. MailChimp [1]: A straightforward and easy tool for email marketing. It integrates with most of the other marketing software. Easy to track and analyze results with one click. It’s a must-have for any small business that is just starting.
  4. Aweber [1]: This email marketing tool automatically engages with subscribers and sends autoresponder messages. It is a well-established tool within budget.
  5. ActiveCampaign [2]: Mobile-friendly signup box and natural segmentation by region, age, gender, etc. It is a combination of email marketing, automation, and CRM. It integrates with third-party software like WordPress. It has the SMS facility for follow up
  6. ConvertKit [1]: Best for bloggers and LMS businesses. This tool is very fast with some fascinating features like automatically resending emails for unopened email addresses.
  7. CampaignMonitor [2]: This tool makes your email more personal. It has easy ways for A/B testing, tracking, and social sharing tools.

 

T3: Trends in email marketing

  1. Contact list segmentation is a significant factor, and it’s no longer optional.
  2. Personalise your email according to subscriber’s segment.
  3. Automate your emails
  4. Mobile communication is an essential factor so make sure your email content mobile friendly.
  5. Video integration along with content can boost the open email rate.

 

Reference:

  1. https://www.bforblogging.com/list-of-digital-marketing-tools/
  2. https://www.wpbeginner.com/showcase/best-email-marketing-services/
  3. https://www.healthlinkdimensions.com/healthcare-marketing/5-email-marketing-trends-to-consider-in-anticipation-of-2016/
  4. https://www.medcepts.com/pages/tips-for-email-marketing-in-the-medical-and-healthcare-industry.html  
  5. https://www.salesforce.com/blog/2013/07/email-marketing-stats.html
  6. https://www.inc.com/peter-roesler/top-5-reasons-why-email-marketing-is-still-works.html

 

Asif Razzaq is the CEO of Marktechpost, LLC. As a visionary entrepreneur and engineer, Asif is committed to harnessing the potential of Artificial Intelligence for social good. His most recent endeavor is the launch of an Artificial Intelligence Media Platform, Marktechpost, which stands out for its in-depth coverage of machine learning and deep learning news that is both technically sound and easily understandable by a wide audience. The platform boasts of over a million monthly views, illustrating its popularity among audiences.