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Email marketing is one of the essential forms of direct marketing. 52% of US mobile phone owners use their cell phone for checking emails [6]. Here are some vital facts, tips, and tools that I have listed about email marketing as 3T’s: T1, T2, and T3.
T1: Tips and Stats
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33% of email recipients open email based on email subject line (Convinceandconvert.com).
Email subject less than ten characters has an open rate of 58%. (Adestra July 2012 Report)
64% of people open an email because of the email subject. (Chadwick Martin Bailey)
Emails sent on Monday have highest ROI (Experian 2012 Q4 Email Benchmark Report)
Social sharing button in emails increases its click-through rate by 158%. (GetResponse)
For B2B, the email subject lines having either “money,” “revenue” or “profit” keywords performed the best. (Adestra July 2012 Report) [5]
33% of email recipients open email based on email subject line (Convinceandconvert.com).
T2: Tools for email marketing
- InfusionSoft [1]: Easy to use and fast to incorporate with a CRM. A brilliant automation tool for email marketing.
- GetResponse [1]: A favorite email marketing tool for small businesses. It integrates with Google Docs, Salesforce, etc.
- MailChimp [1]: A straightforward and easy tool for email marketing. It integrates with most of the other marketing software. Easy to track and analyze results with one click. It’s a must-have for any small business that is just starting.
- Aweber [1]: This email marketing tool automatically engages with subscribers and sends autoresponder messages. It is a well-established tool within budget.
- ActiveCampaign [2]: Mobile-friendly signup box and natural segmentation by region, age, gender, etc. It is a combination of email marketing, automation, and CRM. It integrates with third-party software like WordPress. It has the SMS facility for follow up
- ConvertKit [1]: Best for bloggers and LMS businesses. This tool is very fast with some fascinating features like automatically resending emails for unopened email addresses.
- CampaignMonitor [2]: This tool makes your email more personal. It has easy ways for A/B testing, tracking, and social sharing tools.
T3: Trends in email marketing
- Contact list segmentation is a significant factor, and it’s no longer optional.
- Personalise your email according to subscriber’s segment.
- Automate your emails
- Mobile communication is an essential factor so make sure your email content mobile friendly.
- Video integration along with content can boost the open email rate.
Reference:
- https://www.bforblogging.com/list-of-digital-marketing-tools/
- https://www.wpbeginner.com/showcase/best-email-marketing-services/
- https://www.healthlinkdimensions.com/healthcare-marketing/5-email-marketing-trends-to-consider-in-anticipation-of-2016/
- https://www.medcepts.com/pages/tips-for-email-marketing-in-the-medical-and-healthcare-industry.html
- https://www.salesforce.com/blog/2013/07/email-marketing-stats.html
- https://www.inc.com/peter-roesler/top-5-reasons-why-email-marketing-is-still-works.html
