Through traditional marketing channels leads are generated, sales are made, and the status quo remains. But for those companies who see the bigger picture and get creative with the marketing budget, entire communities can be benefited not only the businesses.
For Budweiser, the annual Duck Tape festival of Avon, Ohio has become a community staple. Featuring the Duck tape parade and fashion show, this event benefits the community and also keeps Bud Lite fresh in everyone’s mind. Though this scale of event is not open to every business, there is room for any corporation to support its community. Sponsoring Little League games or weekend morning 5Ks are excellent opportunities for businesses to make their name heard while also lending a helping hand. For many communities, having corporate sponsorship behind local events is welcomed and opens up new opportunities that may have not been possible before. Let your potential customers and neighbors see you not as a peddler of wares, but as a member of the community who is just as invested in its growth and success as everyone else.
How does your business use corporate sponsorship to bolster the community? This infographic from Zipsprout has all you need to know on the art of local event sponsorship, where to begin, and how it helps grow businesses and communities side by side.
Infographics Source: Zipsprout.com
Brian Wallace is the Founder and President of NowSourcing , an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast , and has been named a Google Small Business Advisor for 2016-2018.