With thousands of technology companies now stepping forward to develop future Artificial Intelligence (AI) systems, a series of emerging systems are producing the chance that many marketing professionals could have their skills outsourced to machines.
There are many skills that a typical marketer will need to adapt because AI systems are having applications in various marketing segments. The good news is that if you are a marketing professional that is willing to adapt, you may upgrade your job especially with so many systems in the service and marketing industry being switched over to advanced software.
Here are some of the main sections that AI currently present in the marketing field and how you can adapt your skills as a marketer to succeed:
Artificial Intelligence (AI) can be a particularly great tool for sorting through data and gathering data. The only problem that many AI systems have is with the process of actually using that data to make changes in marketing. Data science in itself can be a very useful tool for enhancing the abilities of AI data gathering. Through a focus on data-driven results as a marketer, you can have more success in the market.
Building a Brand Strategy:
Having the ability to explain or defend a brand strategy is something that an AI system may need human help. If you can produce a report and explain it or even defend the solutions that you created with the help of your team, you can have more success with building a powerful career path.
While there are AI systems that are being developed to summarize competitor content and create new and original content, being able to build original content from the perspective of a marketer will keep them in demand. Having a skill with blogging, video content, audio content or even creating social media posts can help you to have staying power within the industry.
Staying Ahead of Privacy Issues:
The problem with AI systems beginning to take control of websites is that it can often be difficult to manage privacy systems especially with big data applications since AI doesn’t have conscience. A marketer can respect the decisions of human users and make sure that customers can be offered the protection of encrypted data on secure solutions for the website. Having the human trust factor involved with the creation of a website and working with a marketer can often be a big bonus.
These are just a few of the top skills that any professional marketer can present ahead of what an AI system can do in marketing right now. As AI systems are introduced, marketers may have to change their focus to retain their position long term. Keeping some of these skills in mind will help to make sure that your job can be upgraded and secured.
Asif Razzaq is an AI Journalist and Cofounder of Marktechpost, LLC. He is a visionary, entrepreneur and engineer who aspires to use the power of Artificial Intelligence for good.
Asif's latest venture is the development of an Artificial Intelligence Media Platform (Marktechpost) that will revolutionize how people can find relevant news related to Artificial Intelligence, Data Science and Machine Learning.
Asif was featured by Onalytica in it’s ‘Who’s Who in AI? (Influential Voices & Brands)’ as one of the 'Influential Journalists in AI' (https://onalytica.com/wp-content/uploads/2021/09/Whos-Who-In-AI.pdf). His interview was also featured by Onalytica (https://onalytica.com/blog/posts/interview-with-asif-razzaq/).