Exclusive Talk with Chuck Martin: New York Times Business Bestselling Author, Futurist

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Chuck Martin is a New York Times Business Bestselling author, futurist and has been a leader in emerging digital technologies for more than two decades. He is considered one of the foremost Internet of Things (IoT) thinkers and has a new book, “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things). Martin has been named #1 in Internet of Things Top 10 Influencers by IT Chronicles as well as “IoT Thought Leaders to Watch.” He hosts a worldwide podcast titled “The Voices of the Internet of Things with Chuck Martin,” where he converses with top executives from the companies driving the IoT. Martin is the author of numerous business books, including Net Future, Mobile Influence (The New Power of the Consumer) and The Third Screen. Chuck is the Editor of the MediaPost AI & IoT Daily, the largest AI and IoT daily publication in the world, and also writes the widely-read daily column “Connected Thinking,” sent to more than 100,000 subscribers each day.

Martin is a former Vice President of IBM, where he ran a $1 billion global division responsible for business strategy solutions in the media industry, including publishers and advertising agencies. [Read more about Chuck Martin]

Asif: What do you predict will be some of the biggest business opportunities
& industries affected by The Internet of Things and Artificial Intelligence?

Chuck: Virtually every industry is going to be affected by The Internet of Things,
which is the third major digital transformation underway. The first, of
course, was the Internet. That took quite a long time, since once the
commercial World Wide Web was introduced, individuals and businesses had to
get online, one person and one business at a time. This was the beginning of
the networking of people and businesses globally. The second digital
transformation was mobile, which was much faster, since everyone was already
on the network. Starting with the iPhone in 2007, people and businesses
started to be connected all the time, no matter where they were. This was
the time that people got free from their computers and desktops and had the
power of computers in their hands, pockets and purses all the time. The
Internet of Things is the third and most significant digital transformation,
which involves the connecting of literally billions of things. With the
Internet of Things, anything that moves can be tracked. Mobile introduced an
advancement in the tracking of people while IoT now combines that with the
tracking of things. And this is where artificial intelligence comes in. With
the new and massive amounts of data that can be gathered, sorting through it
requires machine learning to identify patterns in real-time so that relevant
products and services can be provided to consumers as they move through the
connected world. One example of this is facial recognition. For example,
four-year-old SenseTime, a leading AI company in China, has raised more than
$1.5 billion, with backers including Fidelity and Qualcomm Ventures. In one
case, facial recognition with artificial intelligence was used to identify a
suspect wanted by police in a crowd of 60,000 attendees at a concert in
China. AI will be behind many products and services, such as chatbots and
digital voice assistants, They learn as they go, continually improving the
customer experience.

Asif: Tell us about your current ventures?

Chuck: I just finished a new book, “Digital Transformation 3.0” (The New
Business-to-Consumer Connections of The Internet of Things) and am deep into
IoT research, including sensors, artificial intelligence, voice assistants,
smart homes, virtual and augmented reality, connected cars, and drones and
robots. I also advise companies of all sizes on how they can capitalize on
the Internet of Things, including short and long-term strategies.

Asif:  Why did you start NET FUTURE INSTITUTE? Tell us about your
Journey

Chuck: I started Net Future Institute many years ago with the goal of tracking
technology and how it would impact business and consumer behavior. Over the
years, we have been involved in the all the major digital transformations
and continue to be so. It also is the base of research for my international
and domestic presentations at events.

Asif: Where do companies make mistakes when dealing with the Internet of
Things?

Chuck: Many companies tend to miss the bigger picture of what is really going on
with this digital transformation. They also tend to look mostly only within
the boundaries of their business or industry.

Asif: What advice would you give startups when starting their journey

Chuck: Pick a specific area and stay focused on that area. Also, be prepared to
change direction quickly if necessary, based on market feedback and
conditions. Don’t try to do too much out of the gate.

Asif: What are your views on MarkTechPost?

Chuck: MarkTechPost identifies and highlights the latest relevant info in digital
marketing and research. It provides useful and current content relating to
marketing and digital health along with identifying who in those areas to
follow. A must follow.


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