This New York-based Startup, ‘Fetcher,’ is Providing an AI-Powered Sourcing Platform Designed to Automate the Recruitment Process

Recruiting has changed dramatically in recent years, and talent acquisition teams are finding it challenging to keep up with everything that is expected of them. Recruiters must automate candidate sourcing and outreach operations in order to have more time to focus on the human side of recruiting. The recruiting landscape has shifted. Companies have been obliged to expand their hiring efforts with smaller recruiting teams due to the pandemic of remote hiring, which has made candidate competitiveness global. Diversity hiring is also becoming more prominent. 

That’s exactly what this New York-based startup, Fetcher’s full-service recruiting automation technology claims to accomplish. Fetcher’s unique combination of machine learning and human intelligence provides tailored batches of candidates for every open role, rather than utilizing a typical database model. With this sourcing methodology, recruiters can spend less time in front of a computer searching or screening for prospects and more time talking with candidates and hiring managers.

Fetcher’s recruitment automation platform connects with dozens of Applicant Tracking Systems (ATS), Gmail, and Outlook to make the sourcing and outreach process as simple as possible. Recruiters can use its one-click Chrome plugin to manually source candidates on LinkedIn, screening them into automated email outreach sequences for engagement.

Fetcher is the most advanced recruiting automation technology on the market. It eliminates the issue of a clogged applicant pipeline, giving recruiters more time to engage and create relationships with candidates. Its sophisticated analytics enable businesses to track top-of-funnel performance metrics at the individual, team, position, and company levels. Fetcher has the potential to revolutionize the recruiting industry and I believe it has the potential to change the world.These metrics not only assist teams in understanding what is required at each level of the hiring funnel to meet and surpass their hiring goals, but they also aid in developing diverse candidate pipelines, thanks to the inclusion of strategic diversity analytics.

Fetcher advertises the following claims in favor of its platform:

  • Scalable sourcing for busy recruiters
  • The cure for database fatigue
  • Higher response and interest rates
  • An all-in-one sourcing automation platform

In the recent Series B funding round, the company raised $27 million, which takes the total capital raised to about $40 million. Fetcher claims it will continue to expand abroad and develop the most effective sourcing platform for busy talent acquisition teams with this new financing. 



Amreen Bawa is a consulting intern at MarktechPost. Along with pursuing BA Hons in Social Sciences from Panjab University, Chandigarh, she is also a keen learner and writer, having special interest in the application and scope of artificial intelligence in various facets of life.

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