Google analytics has been a useful and free tool that has been integrated by many web designers into several websites. It is something that most people familiar in the web industry have heard of and may have even used. But what exactly does it do? Well, perhaps its most important feature is that it allows you to track information as regards the way visitors to your website would interact with it. Companies specializing in search engine optimization (SEO) would bode well if they incorporated this into their strategy. This is because during an SEO campaign, knowing the performance of a set of keywords would be essential to determine whether that particular campaign was successful or not. In one way or another, it will help you identify just how much traffic each of the keywords you have would bring or is bringing to your website. In a sense, Google Analytics offers you a great deal of information about your site visitors which you would have otherwise been ignorant of had it not been for this free tool.
But with so many more tools available, why do people insist on using Google Analytics? Well, if you are a web design company in the Philippines or elsewhere, you might want to hear this: The thing that sets Google Analytics apart is that apart from allowing you to measure sales and conversions, it gives you fresh insights as to how visitors arrive at your site and how they use it. To cap it all off, it offers you views as to how to keep them coming back. Seeing as Google Analytics is a powerful and indispensable tool that provides you with valuable data as regards your website, it would not only be wise but recommended to use it. Here are just some of the benefits of using Google Analytics:
You get visitors from all over the globe—that is no question. However, what you might not be aware of is how a particular visitor arrived at your website. What led them there? Was it from a search engine result, an email link, a clickable banner, or an advert—these are just some of the places where your visitors will come from. Identifying what your main sources of traffic are and determining which ones of them are the strongest will give you an insight into the efficacy of your ad campaigns, SEO, and other incoming links.
2.) VISITOR PROFILES
We already know that Google Analytics gives us a better understanding as to how visitors interact with our websites. In turn, it gives you a deeper insight as regards the behavior of your visitors which can be incredibly useful. By profiling your visitors, you can easily find out where most of your traffic is coming from geographically. Furthermore, it gives you essential information such as your visitor’s gender, age and the device they are using to access your website. From here, you can create marketing strategies and ad campaigns that would target your specific audience based on the data you have gathered from various visitor profiles.
3.) IT IS FREE
Perhaps the biggest allure of Google Analytics is the fact that it does not cost you anything to get it. For absolutely no charge at all, you get a myriad of functionalities and features that could are not only beneficial to your website but could potentially be a remunerating factor on your business endeavors. Google Analytics offers you just as many features and functionalities (if not even more) as other paid tools available in the market. So, if you do not have it today, you have absolutely no excuse to start using it immediately.
From an SEO specialist’s perspective, the most crucial report Google Analytics would make is the keyword report, and in essence, it truly is. Keywords are pivotal to figuring out just how your search traffic is locating your website. From this report, you would actually be able to see what sort of words and terms were used in the searches being made that have yielded the most traffic. This information is vital as it can be used to modify the content you generate for SEO purposes. Furthermore, it informs you which keywords should be used or targeted for your ad campaigns.
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Jenv T Corre is a Sr. Content Writer and Researcher at Optimind Digital, an SEO company in the Philippines.