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Now You Don’t Need To Present Your Credit Card At Checkout If You Bind Your Facial Images/ Hand Features To Your MasterCard Credit Card

Mastercard has started a new era of biometric payments to make shopping easier

Source: https://www.mastercard.com/news/press/2022/may/with-a-smile-or-a-wave-paying-in-store-just-got-personal

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When a person has his hands full, he won’t have to search for his phone or wallet. Smiling or waving a hand will be all that’s needed to make an in-person payment in the future. The trusted technology that lets a person unlock his phone with his face or fingerprint can now be used to speed up the checkout process. With the new Biometric Checkout Program from Mastercard, the person will only need himself.

The program is a first-of-its-kind technology framework that will help set standards for new ways to pay at stores of all sizes, from big box stores to mom-and-pop shops. The program sets out rules that banks, merchants, and technology providers must follow. This helps keep personal information safe and private when people pay with their fingerprints.

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Biometric technology is liked by 74% of consumers worldwide, and the market for contactless biometrics technology is expected to be worth $18.6 billion by 2026. This new program aims to make shopping an excellent experience for both shoppers and merchants by giving them the best security and convenience.”

Changing the way people check out

Mastercard’s Biometric Checkout Program participants let customers sign up for their biometric checkout services through a merchant or identity provider app, either in-store or at home. Once a customer is signed up, they don’t have to slow down the checkout line by looking through their pockets or bags. To pay, customers just have to look at their bill, smile into a camera, or wave their hand over a reader. The new technology makes checkout quick and safe, giving customers the freedom to choose how they want to pay.

There are also a lot of benefits for merchants, such as faster transactions, shorter lines, better hygiene, and more security. It is possible to combine the payment system with loyalty programs and tailored suggestions to assist customers locate things they might be interested in based on what they’ve bought before.

Mastercard is working with partners like NEC, Payface, Aurus, PaybyFace, PopID, and Fujitsu Limited to launch and scale these new checkout options around the world. They do this by following an overarching framework of minimum standards, specifications, and guidelines that address security, biometric performance level, and data protection in in-store biometric payments.

Payface and St. Marche will start the first pilot in Brazil this week. Five St. Marche grocery stores in So Paulo will use Payface’s technology as part of the pilot. People who shop at these supermarkets can use the Payface app to register their face and payment information. Once registered, they can just smile at the checkout to pay without a card or mobile device. Plans are being made to roll out future pilots in the Middle East and Asia.

The partnership with Mastercard is a significant step forward for Payface. It means that more merchants and customers will be able to use the technology, making shopping easier and payments more fun. The idea is to assist people modify the way they pay without sacrificing their safety.

Building on a history of many new ideas

Biometric Checkout is the next step Mastercard is taking to support the evolution of payments. It joins several recent innovations, such as Shop Anywhere, Enhanced Contactless (ECOS), and Cloud Point of Sale, which have been rolled out to give consumers and merchants smooth, flexible, and secure in-store experiences.

The project, based on the EMV 3-D Secure standard, lets people shop and pay with payment cards, devices, and wearables that use biometric information. Mastercard has been a leader in using biometrics in stores and online for a long time as a safe way to verify identity. Instead of a password, the person is used instead. Biometrics have also been used to verify the identities of online shoppers through “selfie pay” and online, using standards like FIDO (Fast Identity Online).

Mastercard is assisting to ensure that the greatest levels of security and privacy are maintained for everyone using this technology in order to protect consumers. The Biometric Checkout Program is based on Mastercard’s data responsibility principles, which say that consumers have the right to decide how their personal information is shared and how it is used.

References:

  • https://www.mastercard.com/news/press/2022/may/with-a-smile-or-a-wave-paying-in-store-just-got-personal
  • https://www.ithome.com.tw/news/150973