This Israel-based AI Startup Brings Edge-based Computer Vision Solutions To Eliminate The Dangers of Distracted Driving

With about 500,000 truck-related accidents occurring in the United States each year and trucking firmly established as the country’s deadliest industry, the need for life-saving technologies to avoid accidents is critical. Further research from AAA shows 21% of fatal collisions are caused due to fatigue. As automobiles become increasingly autonomous, the necessity for driver monitoring systems grows. Currently, the driver is solely responsible for driving, and distractions are a problem.

Cipia, an intelligent sensing solutions company based in Israel, offers solutions for the in-car environment using edge-based computer vision and AI. They include: 

1. Driver Sense – a driver monitoring system (DMS) that tracks drivers and their real-time stats

2. Cabin Sense –an occupancy and internal monitoring system (OMS) that monitors the entire in-car environment, and 

3. Cipia FS10– a fleet and telematics system provider’s aftermarket video telematics and driver monitoring device (TSPs).

These three ideas were created with the goal and claim of improving safety and the in-car experience.

Cipia focuses on vehicle in-cabin settings. Seat occupancy, posture, kid seats, and whether or not you’re wearing a seatbelt are all detected by the system. It can also see objects such as luggage and phones and determine passenger attributes such as age and gender. Cipia was born to symbolize the company’s vision and intelligence sensing capabilities and was inspired by our brain’s occipital lobe, which interprets what we perceive into an understanding of the surrounding environment.

Cipia’s computer vision system is being claimed to be such that AI comprises optimization for low-power processing requirements and the ability to integrate the solution into a variety of contexts, ranging from simple ARM CPU-based systems to complex NPUs.

The software-based driver monitoring system Driver Sense claims to keep track of the driver’s status in real-time. It monitors characteristics including gaze vector, blink rate, and eye openness for indicators of tiredness and distraction using AI and computer vision. 

The Driver Sense can detect the following:

  • Drowsiness
  • Distraction
  • The use of a seatbelt
  • Drivers who have enrolled are recognized.
  • Using a cell phone
  • Smoking
  • Putting on a face mask

Cipia also offers the Cipia-FS10, a fleet-wide driver monitoring, and video telematics device that helps keep roads safe. Telemetry allows fleet management to keep track of all drivers’ behavior in the fleet. If the system detects a problem, it can send out alerts to drivers and fleet managers, helping avoid potentially dangerous circumstances and accidents.

The company has recently announced that it has reached an agreement to integrate its DMS into two new Chinese automobile models. This connection will make advanced driver safety systems smarter, like lane change assist, emergency braking, and lane-departure warnings.



Amreen Bawa is a consulting intern at MarktechPost. Along with pursuing BA Hons in Social Sciences from Panjab University, Chandigarh, she is also a keen learner and writer, having special interest in the application and scope of artificial intelligence in various facets of life.

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