Google Maps and AI: What’s The Future of Google’s Flagship Application?

When it comes to technological development in 2019, mobile comes first. Probably due to the fact that mobile traffic as a whole has recently peaked over 59% of the overall internet, many app developers have recently moved towards a fully mobile-focused approach, and so did triple-A players such as Google. With Machine Learning, Deep Learning and, most importantly, Artificial Intelligence being the biggest focuses within the technological development sector, let’s analyse how Google plans to implement such applications in their flagship application: Google Maps.

SLAM Projections

Simultaneous Localization And Mapping has been a massive focus for what concerns technological development in companies which are heavily relying on auto-piloting related applications, such as TESLA and Volvo. SLAM is a VR application which combines both machine learning, and field-based augmented reality in order to automatically generate better projections of the surroundings in a virtual environment. With this in mind, such application, when applied to a context such as Maps, could definitely be massive, in terms of User Experience’s improvements. In a recent TED talk, in fact, many Google developers confirmed how Maps will be heavily relying on SLAM in terms of automatic projections based on data gathered by the device itself.

Artificial Intelligence Ruling On Navigation

Logically speaking, Google is already using a very embryonic form of Artificial Intelligence in its current Maps, given the fact that the algorithm automatically picks the best route for you to take, relying on different timeframes’ projections. In 2020, we can safely say that this will be extremely precise, with more meters and data taken into consideration when building the final equation. This has been covered by many industry analysts, who stated the fact that Google will massively use futuristic AI in the upcoming versions of their flagship application.

Breaking Down Demographics

A very important fact for what concerns futuristic (even in the short timeframe) development technology-wise would definitely be related to the location in which it’s applied. The UK has recently been elected the pinnacle of technological development for what concerns applications which are heavily relying on navigation features. In fact, some app developers have recently received a massive influx of international clients who wanted to invest in navigation applications which were relying on AI and Machine Learning.

To Conclude

It’s safe to say that Google will actively look into artificial intelligence during the following years, leading the entire market to what is very likely to be the next big industry standard for what concerns technological development within the navigation field. This will also be an exciting time for the savvy Python developer who wants to approach new markets.

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Paul Matthews is a Manchester-based business and tech writer who writes in order to better inform business owners on how to run a successful business. He’s currently consulting a branding agency in Manchester. You can usually find him at the local library or browsing Forbes' latest pieces.