Podcasting remains one of the next great frontiers of marketing especially from the perspective of many commuters. Many people enjoy the idea of trading out some of their music for podcasts, and it’s one of the fastest growing mediums online. Around 26% of Americans now report that they are listening to podcasts at least once a month and many users go through at least one podcast weekly.
The nature of podcasts has begun to grow fast over the past few years, and part of this is the capability of mobile devices which are more readily and reach. It is very easy for someone to download an application that can host podcasts on their phone and then stream the podcast content to their car or listen to the content through headphones too. People rely heavily on their mobile devices, and it’s become much easier to download and listen to podcasts anywhere at any time when they can.
Podcasts also appeal to sensibilities for individuals who are interested in optimizing their time. It can be easy to learn many facts through a podcast and often users are also able to create and select meaningful content that can follow them anywhere. Here are some of the best reasons why podcasting is so accessible to marketers:
It is a great way to boost your marketing campaign: If you have a series of social media pages and more that are lacking in traffic or you need a spark to generate some new content for your social media channels, a podcast could be a brand-new area that you could break into.
Lower barriers to entry: As a marketing tool, there are limitless possibilities with podcasts. You can create content that’s perfect for some social media channels, use audio snippets, quotes and more that can increase online traffic and bring about plenty of chances to attract new audiences.
Establishing a personal connection: Podcasting can be an excellent opportunity to establish a very personal connection with your listeners and your guests. It’s a diversified marketing strategy that can allow you to connect to the community. Advertisers can work with local creators, businesses, and entrepreneurs to eventually curate a voice on a monthly podcast that will lead to plenty of amazing connections for your business.
A trend that is improving: New and emerging podcasts have been built out of your community, and there are always countless opportunities for you to improve on these trends. As a trend that is consistently improving you can have your voice heard in the local community and worked at generating responses that can lead to a host of new opportunities for networking and more.
These are just a few of the top reasons why podcasting can be considered the next big frontier in marketing. If you are interested in diversifying your marketing effort, you need to consider the idea of Podcasting as part of your strategy today. It is a strategy that could pay off for the future of your company!
Asif Razzaq is the CEO of Marktechpost, LLC. As a visionary entrepreneur and engineer, Asif is committed to harnessing the potential of Artificial Intelligence for social good. His most recent endeavor is the launch of an Artificial Intelligence Media Platform, Marktechpost, which stands out for its in-depth coverage of machine learning and deep learning news that is both technically sound and easily understandable by a wide audience. The platform boasts of over a million monthly views, illustrating its popularity among audiences.
