Viral marketing has quickly become one of the best-proven tactics in 2018 for making sure that any advertising campaign can be successful. Having an advertisement or even a product page that goes viral, remains one of the ultimate goals of any marketer. Delivering this type of awareness, however, is certainly not an easy process. To make sure that you can craft the best new viral marketing campaign, here are some of the most effective tactics that marketers are using today:
1.Delve into humor:
Some of the best and most shared online marketing campaigns are ones that are completely surprising and very humorous. Whether it’s a well shared Super Bowl ad or a humorous prank that you played for your marketing campaign, delving deep into humor and making funny ads and videos can be a fantastic way to get noticed. The organic shares that you can get from a humorous marketing campaign can deliver a level of exposure that no other type of marketing campaign can.
2.Doing something first:
Preparing a promotional event where your company will be the first to do something is a sure-fire viral hit. Whether it means breaking the world record or doing something a bit outside your comfort zone, creating a pioneering moment that is attention capturing will lead to an excellent viral marketing tactic.
3.Optimize for sharing:
Any of the content that you produce for your website or for marketing campaign should be properly optimized for sharing. This means including sharing buttons at the bottom of your blog posts, inviting users to share your emails and more. By optimizing your content for sharing across social media and other areas, you can make sure that users will be more encouraged to share it.
Building content where you can create reactions in other people can lead to a highly shareable marketing campaign. Filming something like people trying out your product or a recent set up that your street team completed will help your customers put themselves in the position of the others in the video. Creating a reaction and sharing some of those reactions can often be part of viral marketing in itself.
Nothing creates viral sharing like offering a special reward or even a contest as part of your brand. Creating a contest that introduces a chance to win if customers are performing social shares, can help to create a piece of content that is going to be shared regularly. A contest that goes on over a month could result in the news of your contest being shared thousands or even millions of times before you do the giveaway.
6.Partner up with other companies:
An excellent viral marketing technique could mean partnering up for a promotion to gain exposure to different markets. Partnering with a local charity or even bundling together two different products for a limited time, can help to expose your customers to a product or company that you love and even help you find a long-standing business partner.
These are just a few of the most effective viral marketing tactics that you can use to help your company move forward with its online marketing campaigns.
Asif Razzaq is an AI Journalist and Cofounder of Marktechpost, LLC. He is a visionary, entrepreneur and engineer who aspires to use the power of Artificial Intelligence for good.
Asif's latest venture is the development of an Artificial Intelligence Media Platform (Marktechpost) that will revolutionize how people can find relevant news related to Artificial Intelligence, Data Science and Machine Learning.
Asif was featured by Onalytica in it’s ‘Who’s Who in AI? (Influential Voices & Brands)’ as one of the 'Influential Journalists in AI' (https://onalytica.com/wp-content/uploads/2021/09/Whos-Who-In-AI.pdf). His interview was also featured by Onalytica (https://onalytica.com/blog/posts/interview-with-asif-razzaq/).