5 Ways Artificial Intelligence is Changing Marketing

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5 Ways Artificial Intelligence is Changing Marketing
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With the development of many artificial intelligence projects, the nature of many industries is changing many business markets across the world. The development of these new applications has quite recently shaped the future of the marketing industry as well. Here are the top five ways that artificial intelligence applications are changing marketing trends right now:

1.Speech and text recognition:

Chatbot systems have become more advanced than ever before through the use of speech and text recognition. Viable interfaces today allow marketers to set up chat interfaces that can respond to voice commands that users prompt for them. The inclusion of smartphone devices and their speech recognition is also making changes to the way that applications and search is handled. As a user can use their smartphone device to look up businesses and product information all over voice, marketers have had to create predictable solutions for users that prefer to interact with technology using their voice.

2.AI content experiences:

AI content generation has a future in almost any industry. There are many companies that now generate efficient content for their business using AI machines. This can be helpful for building original hotel in room descriptions, showcasing opening hours through search engines, generating sports recaps, weather information and more. Content marketing in the future could be generated almost explicitly by AI respinning content endlessly for originality.

3.Advertising management:

New AI systems are now capable of managing and budgeting for pay per click advertising on almost any platform. Rather than trusting a management company to bid on new contracts, analyze metrics to publish new PPC advertising and more, an AI based software can inspect analytics and then perform all of the adjustments itself. Having PPC advertising opportunities and even search engine marketing that can run on autopilot is a future that we have already arrived at through the development of some of the newest AI systems.

4.Improved customer experiences:

The newest virtual assistant ai tech that’s available on most smartphones can allow for cross promotional opportunities. Brands today are now using some of these virtual assistants in collaboration. This could mean organizing dinner plans by asking a virtual assistant application to text a friend could open up a chat window where you may have the option to book an online reservation at the same restaurant you went to a month ago. This type of predictive customer experience is helping people work much more efficiently and giving businesses some incredible new marketing opportunities in the process.

5.Better predictive analysis:

The way that we can analyze data with the help of AI is seamless. Some of the AI systems that are now analyzing website data results, advertising results and even the way that people navigate web pages can lead to far better marketing in the future. Predictive analysis through analytics was commonly something that requires a huge team before. With the latest in AI systems however, improvements can easily be made in predictive analysis and marketing.

Overall, artificial intelligence and its applications represent a marketing feature that will be forever changed as these applications continue to grow more advanced.

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Asif Razzaq is a seasoned digital marketing specialist and digital health expert with robust industry experience and an enviable portfolio in Business Development, Digital Marketing, Market Research and Animation.

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