Twitter has become one of the best ways to advertise online. Just look at how many active users the social media platform has. Even if people claim that its charm is dwindling, the success rate of ads being posted here tell a different story.
Of course, Twitter management remains supportive to their users.
Twitter has come up with 5 amazing tips on how you can make your Twitter ad copy more effective than ever. And if there’s anyone you should listen to, it’s the people running the actual platform you’re using.
Go after their sense of urgency.
People are always fearful for what they might lose. This is known in psychology as “loss aversion”. Because of this, you can jump right in and turn this loss into a gain. You see, loss aversion can trigger your target market’s sense of urgency. Because they want to avoid losing something, they grab the first chance to get it ahead of everyone else.
Think about offers that say “limited time” or “limited offer”. What’s your first instinct? More often than not, people will grab the product of service being offered right away, thinking that it may not be there the next time they pass through the same store. In fact, others may not even think about whether they need it or not. They give in to the sense of urgency being triggered. That’s something your ad copy could use, especially if you want faster results.
2. Use percentages when offering discounts.
In offering discounts, different brands use different approaches. Some give discounts in terms of price, like “$5 off” or “less $10”. On the other hand, some brands say “50% off” or “less 20%”. What do you think sounds more appealing?
Well, $5 is $5. But 50 is a bigger number than 5, and in reality, people will always zoom in on the number, and not on the symbol that comes with it. This means that if you’re offering two $10 products where product A is labeled “$5 off” while product B says “50% off”, more people will buy product B even if, technically, you offered the same amount of discount.
3. Give out freebies.
Who says no to freebies? You’ll always have people jumping at the chance to get anything for free. This is exactly why you should consider giving away freebies not as a loss to your inventory, but a gain for your conversion.
Give a free e-book to every person who signs up for your email newsletter. Or give a free sampler of your conditioner to anyone who buys the shampoo you’re selling. People will see this as added value for whatever they’re giving up, whether it’s an email address or money. Who knows? They might enjoy your freebie so much and end up buying more to take advantage of even more offers.
4. Think about your hashtags.
Yes, a hashtag can be good for your campaign. It helps categorize your content, or in this case, your ad copy. It makes it easier for people to find your product or service. And if your product and service is not as established yet, a hashtag can help group your content with other relevant pieces. But just because it does you some good does not mean that you should use it all the time.
What does your ad say? If your ad pushes people to click on a link and go to your website or to an online store, then a hashtag could do more harm than good. Remember that hashtags can be clicked. This means that having two clickable elements in the same ad could confuse the audience. If they were, for example, to click on the hashtag accidentally, then how sure are you that they would go right back and take time to click on the link towards your page instead? Majority of the time, they’d just forget about it.
So if you feel that hashtags would only serve as a distraction, don’t add them. It’s okay to leave them out of the picture.
5. Ask a question.
When you create your ad copy, you’re speaking to your audience. This means that you can look at it as a conversation. And quite honestly, nobody likes one-sided conversations.
So how do you get your audience to join in and become more engaged? Ask questions!
When you ask a question that directly addresses your audience, they immediately feel that this is a conversation they would have to respond to. And how would they respond? Why, by answering to whatever you’re asking them to do on your ad, of course! You could be asking them to follow your social media page, or to subscribe to your newsletter. You could be offering a product or service. Regardless of what you’re asking for, you initiate the conversation by asking a question.
Remember – these tips came straight from Twitter. This means that these are tried-and-tested and are sure to boost your advertising efforts. So try them now and see what kind of a difference they can make on your current Twitter ad campaign.
Author: Gergana Mileva
As co-founder and CEO of KGM Content Marketing, Gergana has helped hundreds of B2B and B2C clients gain a more solid footing in their respective industries. The secret is in her ability to build strong relationships and understanding that it’s not just about the numbers. Through empathetic content marketing, Gergana has created a new and flourishing path for start-ups and leading companies to take. This is why her brainchild, Emmotivo, was born.
A former IP Networking Engineer and Architect, Gergana has great perspective on how tech companies should be marketed. With her Bachelor’s degree in Telecommunications and Master’s degree in Computer Science, she speaks the right language in this highly digital market.
Her success in implementing innovative telecom services and bespoke solutions shows how she gets the results she needs as she pours her all into her work. This high level of passion is what makes her a notable influencer in the field of digital marketing today.
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